Sourcing Coffee: Why Hybrids May Be the Future of Sourcing
Can sourcing coffee hybrids be an answer to climate change and longer tem solution to buying under the climatic conditions like Super El Niño? Deconstructing my own prejudices about hybrid cup quality and looking at the production roasting stability.
Does a Roasting Style Actually Exist?
Two roasters can buy the exact same green coffee, use the exact same machine, and read the exact same textbook—yet end up with two completely different products. Why?
Because the idea that we can just "step back and showcase the untouched potential of a bean" is a myth.
Is a roasting style a creative limitation, or your roastery’s most valuable asset? Discover why defining a signature style is the key to operational stability and customer loyalty.
What Do We Really Know About Roasting Coffee?
A 40-year-old specialty coffee industry behaves like everything about coffee roasting is already settled. But what if coffee beans don't really care about a pretty line on a monitor—we do? Let's play a game of Specialty Coffee Roasting Bingo and look at the rigid, unverified dogmas we’ve blindly accepted.
Are You Roasting for Competitions or Roasting for Your Customers?
Are you roasting for competitions or your actual customers? Learn why chasing volatile aromas leads to hard-to-extract coffee, and how to make your roasts bulletproof.
The 70-Cent Espresso Paradox: Why High Green Coffee Prices are the Best Thing to Happen to Specialty Roasters
Still counting on coffee staying cheap? Why rising green coffee prices are the ultimate operational opportunity to fix your roastery's margins and survival.
Sourcing Beyond Spot: Purchase Planning for Roasters 101
The green coffee spot system is cracking under global market volatility. If your roastery is still treating importers like a supermarket, you're exposed to massive supply risks. Learn why the 'just-in-time' sourcing model is failing and how data-driven production planning can protect your margins and stabilize your supply chain.