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LIZA MAXIMOVA | coffee consultant & roast curator
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LIZA MAXIMOVA | coffee consultant & roast curator
Home
How I work
Services
About
Contact
Blog
Home
How I work
Services
About
Contact
Blog
Roastery Operations & Data Café Sin Mentiras 7/2/26 Roastery Operations & Data Café Sin Mentiras 7/2/26

What Do We Really Know About Roasting Coffee?

A 40-year-old specialty coffee industry behaves like everything about coffee roasting is already settled. But what if coffee beans don't really care about a pretty line on a monitor—we do? Let's play a game of Specialty Coffee Roasting Bingo and look at the rigid, unverified dogmas we’ve blindly accepted.

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Roastery Operations & Data Café Sin Mentiras 4/16/26 Roastery Operations & Data Café Sin Mentiras 4/16/26

Does a "Perfect" Roast Curve Actually Guarantee Better Flavor?

We’ve all been there: staring at a perfectly declining RoR curve, convinced the coffee will be spectacular. But does a "pretty" graph actually guarantee a balanced cup?

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Liza Maximova

coffee consultant & roast curator

Portugal - Worldwide

info@lizamaximova.com

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