Sourcing Coffee: Why Hybrids May Be the Future of Sourcing
Can sourcing coffee hybrids be an answer to climate change and longer tem solution to buying under the climatic conditions like Super El Niño? Deconstructing my own prejudices about hybrid cup quality and looking at the production roasting stability.
Does a Roasting Style Actually Exist?
Two roasters can buy the exact same green coffee, use the exact same machine, and read the exact same textbook—yet end up with two completely different products. Why?
Because the idea that we can just "step back and showcase the untouched potential of a bean" is a myth.
Is a roasting style a creative limitation, or your roastery’s most valuable asset? Discover why defining a signature style is the key to operational stability and customer loyalty.
Are Barista Competitions Worth It? Rethinking Career Growth in the Coffee Industry
Discussing the role of competitions in the coffee community and why focusing on business, hospitality, and value-adding might be a better investment of time.