The Automation Dream: total repeatability and implementing of AI in roasting coffee
The dream of a fully automated roasting machine—one that requires only an operator to press a button—is a business owner’s paradise and a roaster’s nightmare. It’s the ultimate trade-off: saving on labor and knowledge in exchange for stability. But as we move closer to this reality, a critical question remains: Are we roasting the coffee, or are we simply roasting for the probes?
Does a "Perfect" Roast Curve Actually Guarantee Better Flavor?
We’ve all been there: staring at a perfectly declining RoR curve, convinced the coffee will be spectacular. But does a "pretty" graph actually guarantee a balanced cup?
The Balanced Espresso : Why Our Benchmark is Broken
The truly balanced espresso is rarer than we admit. We’ve traded sweetness for sharpness—how it happened and what to do next.
Are Barista Competitions Worth It? Rethinking Career Growth in the Coffee Industry
Discussing the role of competitions in the coffee community and why focusing on business, hospitality, and value-adding might be a better investment of time.
Beyond Empowerment: How to Provide Real Certainty in the Coffee Supply Chain
When we get rid of the idea of "helping the weak" and look at the real risk—uncertainty—we can finally do the work. It’s about providing stability for our partners.
Sustainable Growth in Specialty Coffee Industry
What does it mean to grow sustainably in coffee? It’s more than just paying "fair prices"—it’s about moving away from the "hipsterish" elitism of specialty coffee and making a "damn good cup" approachable for everyone, with integrity at the core.