What Do We Really Know About Roasting Coffee?
A 40-year-old specialty coffee industry behaves like everything about coffee roasting is already settled. But what if coffee beans don't really care about a pretty line on a monitor—we do? Let's play a game of Specialty Coffee Roasting Bingo and look at the rigid, unverified dogmas we’ve blindly accepted.
Are You Roasting for Competitions or Roasting for Your Customers?
Are you roasting for competitions or your actual customers? Learn why chasing volatile aromas leads to hard-to-extract coffee, and how to make your roasts bulletproof.