How to Survive the Commoditization of Specialty Coffee (suggestions)
"Sourcing the best beans and roasting them to perfection." How many coffee roasteries do you know that use this exact line? Are you one of them?
In a world where everyone has access to the same green coffee and the same AI roasting technology, that sentence doesn't mean anything anymore. We are facing the commoditization of specialty coffee, and most of us are not ready.
Sustainable Growth in Specialty Coffee Industry
What does it mean to grow sustainably in coffee? It’s more than just paying "fair prices"—it’s about moving away from the "hipsterish" elitism of specialty coffee and making a "damn good cup" approachable for everyone, with integrity at the core.