How to Survive the Commoditization of Specialty Coffee (suggestions)

"Sourcing the best beans and roasting them to perfection." How many coffee roasteries do you know that use this exact line? Are you one of them?

In a world where everyone has access to the same green coffee and the same AI roasting technology, that sentence doesn't mean anything anymore. We are facing the commoditization of specialty coffee, and most of us are not ready.